AMAZON MARKETPLACE MANAGEMENT
We help manufacturers and brands take Amazon sales in-house, eliminate dependence on third-party resellers, gain control of brand messaging, and build more profitable marketplace operations - without hiring an internal Amazon team.
Discuss your Amazon strategy ↗Explore our services ↓BUILT ON BRAND-OWNER EXPERIENCE
Our founder leveraged Amazon to grow an eight-figure global brand from scratch and exited to private equity. We apply an experienced ownership mentality to your Amazon sales channel.Our perspective ↗CHANNEL OWNERSHIP
Selling through resellers and operating your own Amazon channel are different business models.
Highline helps you establish and operate a brand-owned Amazon channel. You retain the seller relationship and make the business decisions. We bring the operational support to turn that strategy into everyday execution.
Resellers control their seller accounts, offers, and execution. Your visibility into the channel can be limited.
Your business owns the seller account, with a coordinated plan for listings, advertising, inventory, and reporting.
OUR SERVICES
Hands-on execution where you need it, with practical training and guidance for the responsibilities your team owns.
Start with the right foundation. We assist with Seller Central setup and settings, Brand Registry applications, category approvals, and account orientation. You own the account, Highline manages it with your input.
Seller Central · Brand Registry support · Category research
We research your market, competitors, and relevant search terms, then create and refine product titles, bullet points, descriptions, and keywords. We work side by side with your team to highlight key product attributes, optimize photography and coordinate revisions.
Keyword research · Listing creation · Catalog updates
We manage or support sponsored advertising campaigns, research targeting opportunities, and continually review bids, search terms, and performance. Advertising budgets, coupons, discounts, and promotions are coordinated with your team.
Campaign management · Bid optimization · Promotions
Connect the pieces before a product goes live: listing content, photography, initial inventory, advertising, and promotional planning. We coordinate the launch and refine the approach as performance develops.
Launch planning · Listing readiness · Advertising setup
Monitor inventory levels, advise on sales forecasting and replenishment, avoid overstocks and stock-outs, train warehouse personnel on labeling and FBA shipping requirements.
Inventory planning · FBA training · Replenishment coordination
Equip your team to manage customer service concerns and monitor reviews.
Team training · Service workflows · Feedback monitoring
Keep improving as your business evolves. We review listing and advertising performance, update content, support new variations, and advise on product positioning, operational priorities, and potential exit strategies.
Performance reporting · Assortment support · Ongoing advice
THE ENGAGEMENT
A clear scope, an agreed division of responsibilities, and a practical plan for your stage of growth.
Review your products, competitive landscape, existing Amazon presence, and internal resources. Identify the work needed to establish or improve your direct channel.
Agree on responsibilities and budgets. Prepare account settings, listings, advertising, and FBA processes, with training for existing employees who will support the channel.
Manage the agreed marketplace activities, review performance with your team, and refine listings, campaigns, and priorities as the business develops.
Prior experience
THE EXPERIENCE BEHIND HIGHLINE
Highline is led by Scott Herz, who used his own capital to build a global consumer brand from scratch, ran its Amazon business in-house, and grew it to eight figures in sales before exiting to private equity.
Running Amazon in-house, Scott made the same calls Highline’s clients face today: what to launch, how much inventory to allocate, and where advertising could drive profitable sales. His corporate development and M&A experience informs how he weighs those decisions against the company’s broader growth plans and long-term value.
Highline brings that perspective to manufacturers and brand owners who want a more direct role in their Amazon business, supported by an experienced operating partner.
COMMON QUESTIONS
Highline is a good fit for manufacturers and brand owners with established products who want to sell directly on Amazon, but lack the internal expertise. That includes companies that rely on resellers or sell wholesale to Amazon. Highline prefers established brands with loyal customers and $3 million to $50 million in annual online sales, whether direct or through resellers.
Yes. The scope can include Seller Central setup support, catalog preparation, advertising planning, and FBA replenishment coordination. We first assess your products and readiness to define a practical starting point.
Possibly. Before we can tell whether Highline is a good fit, we need to understand the market potential for your product, your funding, and what your team can handle in-house. We also look at your manufacturing, warehousing, and quality control processes. We typically work with established brands, but we’re happy to discuss your plans and where we might help. Tell us about your product.
No. A reseller relationship can serve a brand for a time. When the brand sees a path to better margins by selling directly, that relationship may have run its course. Highline helps you own your Amazon seller account and sell directly. We aim to be the operating partner you can keep working with as your business grows.
Your company owns the seller account and inventory, approves advertising budgets, and handles stock replenishment. Highline provides the agreed marketplace management, coordination, and training (see our services). We define responsibilities together at the start.
That depends on your existing agreements and channel strategy. We assess the current landscape with your team before defining a transition plan. Opening a seller account does not automatically remove existing sellers from Amazon product pages. We help you evaluate reseller relationships and conflicting sales channels as well as MAP, MSRP and other pricing policies and strategies.
We can help you compare the economics of selling wholesale to Amazon with selling through Seller Central. We can review your current terms, expected retail prices, and selling costs to see whether a switch makes sense for your business.
Highline can review your current reseller offers, distribution arrangements, pricing, and fulfillment options to help forecast the likelihood of success before you commit to the transition.
LET’S FIND YOUR NEXT STEP
Start with a discovery conversation about your products, your current channel, and what you want to build.
Email info@highlinestrat.com or use the form to start a discovery conversation.